On today’s show we welcome Asad Dhunna.

Asad is the inspirational founder of The Unmistakables, which is an independent consultancy made up of minorities with a mission to make organizations and campaigns more representative of modern society, both inside and out. They combine HR, marketing and communications principles to help leaders develop companies and campaigns that better reflects our diverse and gender fluid society.

Asad is also the Director of Communications for Pride in London. He has led award-winning integrated campaigns for a number of household brands, was named one of PRWeek’s 30 Under 30 Rising Stars in 2017, and a year later was named an influential LGBT+ icon and Trailblazer by the Dots. 

Inside this episode, we’ll hear from Asad all about his vision for The Unmistakables, what he hopes to achieve, and how we can all help to make the world a more diverse and inclusive place.

Also we are joined by our wonderful new co-host Kate Rostance. Kate is the co-founder of Fat Free Media, a Nottingham based video and animated content agency.

So keep listening to hear more!



Asad Dhunna

In the world of marketing and communications, The Unmistakables is an independent consultancy made up of minorities, unlike the majority of agencies that struggle to reflect society.

Asad Dhunna is the Founder. He works with brands to create companies and campaigns that better represent the changing world we live in.

In his side hustle he is the Director of Communications for Pride in London. He was named one of PRWeek’s 30 under 30 rising stars in 2017 and a year later was named an influential LGBT+ icon and Trailblazer by The Dots.





“That’s part of the challenge actually, which is everyone agrees that morally, diversity is the right thing to do and is, you know, who doesn’t want a more diverse business in the same way as 10 years ago, people said, “No, who doesn’t want a more digital business.””— @asadd

Click to Tweet

Tune in to find out:


  • What led Asad to starting The Unmistakables.
  • Differences in starting and owning your own business.
  • How both individuals and brands are opening to a more diverse audience type.
  • How legislation will help to implement change.
  • Understanding the ethnic pay gap that still exists.
  • Finding the right talent for your business culture.
  • Asad’s vision for The Unmistakables.
  • The actual work that Asad is doing today.
  • The three P’s: People, processes and products.
  • Some of Asad’s most memorable success stories.
  • Goals: looking forward into the new year.
  • Hear about Asad’s volunteer work.
  • Challenging agency leaders to think internally.
  • Looking at becoming more diverse.
  • And much more!

I mean, it’s funny, if I talk to my investor, it’s a different answer but if I think deep down why I went about setting this up is because I almost feel like in 15 or 20 years, we don’t need to exist because there isn’t a “diversity” problem in the industry” — @asadd

Click to Tweet