Jonathan Goldford and David Hartstein, co-founders of Wired Impact, chose to forego a large chunk of their potential client base and cater strictly to a specific section of the market, namely the non-profit sector. I chat to David and Jonathan about what inspired this decision and what the ongoing process looks like. It is truly inspiring to hear a story of a passion directing the way a business progresses and leading to particular success. The story of Wired Impact is a great lesson in doubling down on your beliefs and strengths and relinquishing baggage to achieve your ideal business model. David and Jonathan have a wealth of insight and reflective wisdom to share that we cannot wait to impart to our listeners, so tune in.
Jonathan Goldford & David Hartstein
Jonathan Goldford is a partner at Wired Impact, a web design company that makes websites for nonprofits. After years of making large, custom websites, he's excited to be helping Wired Impact roll out its website platform built solely to meet the needs of nonprofit organizations.
Jonathan spends most of his time hunkered down with code working to make websites load faster and work more simply. He loves pouring time into improving donation pages, volunteer management tools and event systems so they drive more engagement from the community.
He founded what is now Wired Impact after working to implement a mobile technology network for an NGO in Karnataka, India. Prior to that he delivered disaster training for the Red Cross and helped United Way develop training for local branches.
David Hartstein is a partner at Wired Impact, a web design company that makes websites for nonprofits. After years of making large, custom websites, he's excited to be helping Wired Impact roll out its website platform built solely to meet the needs of nonprofit organizations.
A firm believer that great web design can be simultaneously powerful and simple, he loves thinking through strategies to help Wired Impact reach as many social impact organizations as possible and create lasting change in their communities. Simply put, he loves helping good people do good things better.
He spends a lot of his time these days talking to nonprofits about their marketing needs and how to amplify the awesome work they're doing in the communities they serve. His path to nonprofit marketing work included time facilitating social justice training for youth, interviewing young South Africans about their lives and teaching elementary school in Brooklyn, NY.
"It's less important for many organizations at this point that they’re in a particular geographic area because they’re able to actually cultivate this sense of #community using #technology in a really elegant and beautiful way.” — @davharts
Tune in to find out about:
- The agency’s focus on non-profits and how this came to be
- Jonathan’s experience in India after college and the impact this had
- Technology’s role in the non-profit sphere
- The scarcity of time for most non-profit organizations
- Being brave and following a passion despite the loss of prospective clients
- The transition period to a more specialized and clearer target audience
- Balancing a passion for helping and the need to be profitable as a business
- How recruitment plays out and their expectations for prospective employees
- The evolution of the company and how their strategies and projects have reflected this
- The challenges that this evolution and constant growth has provided
- David and Jonathan’s vision for Wired Impact for the future
- The support that the company offers its clients
"In a lot of ways, when you specialize, while it is scary, it also makes your job a lot easier. You’re not trying to market your own company to the entire world” — Jonathan Goldford @wiredimpact