Season 3: Purpose-driven Agency

The new season focuses on the growing number of agencies whose goals are driven by their values to make the world a better place. Is this the new standard agency model? 

Join Barry and his guests as they explore the meaning of impact and purpose-driven and how to balance working for social change with agency operational sustainability and financial success. 

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S3E17 Cover image of Tom and Vineeta Greenwood

Episode #17: Greening The Internet and Helping Good People Benefit From Good Design with Tom and Vineeta Greenwood

Vineeta and Tom Greenwood are the founders of Wholegrain Digital, a WordPress agency in London that are on a mission to create a more sustainable and equitable world. Learn more about the inner workings of Wholegrain Digital, how they screen their clients, recruit their team members, make decisions and how they aim to green the internet.

S3E16 Cover image of Kwame Ferreira

Episode #16: Marrying Passions With Responsibilities to Help Others Achieve The Impossible with Kwame Ferreira

In this episode, we hear another purpose-led perspective, this time from Kwame Ferreira, CEO of the innovation group Impossible, made up of people who have come together to help solve meaningful problems and guide global change. In our conversation, Kwame explains their culture and the approach that allows them to do some amazing work.

S3E15 Cover image of Matt Collins

Episode #15: Serving Clients in the Charity Sector Through Experience and Shared Value with Matt Collins

Matt Collins is the managing director of Platypus Digital, a London based digital marketing agency that helps great charities do great digital. Matt founded Platypus after working in the charity sector and then freelancing for charities. This episode is one of the most perfect examples of the power of agency specialization with a solid set of personal values.

S3E14 Cover image of Ben Matthews

Episode #14: Maintaining Values in a Growing Agency with Ben Matthews

On today’s show we host a conversation with Ben Matthews, one of the founders of digital marketing agency Montfort. Montfort focuses on strategy, communication and marketing for clients with a social impact, choosing to work almost exclusively with charities and non-profit organisations.

S3E13 Cover image of Rob Girling

Episode #13: Why Aligning User, Business and Societal Goals is an Evolution with Rob Girling

My guest this week is Rob Girling, co-founder and principal of Artefact, a 60-person Seattle-based design and innovation consultancy with a purpose to create a world we all want to live in today and tomorrow. In our conversation, Rob shares how this positioning is an evolution both for him personally and for Artefact generally.

S3E12 Cover image of Jonathan Goldford and David Hartstein

Episode #12: Client Care, Specialization and Catering to a Niche Market with Jonathan Goldford and David Hartstein

Jonathan Goldford and David Hartstein, co-founders of Wired Impact, chose to forego a large chunk of their potential client base and cater strictly to a specific section of the market, namely the non-profit sector.

S3E11 Cover image of Rob Holzer

Episode #11: How To Stick To Your Guns When Trailblazing a Values-Driven Agency with Rob Holzer

Values-driven agency Matter Unlimited, or Matter for short, has a mission to amplify the power of brands and organizations to drive growth and positive change in the world simultaneously.

S3E10 Cover image of Julia Zeltser

Episode #10: Codifying a Company Culture Around Your Values In Social Impact Design with Julia Zeltser

This week’s guest is Julia Zeltser, Co-Founder and Creative Director of Hyperakt. Julia and her cofounder Deroy Peraza arrived in the US as refugees. She describes being very aware of how lucky they were as a key motivator to start their agency 16 years ago.

S3E9 Cover image of Eric Verkerke

Episode #9: How To Express and Actualize Your Values For Greater Impact with Eric Verkerke

In today’s episode we welcome Eric Verkerke, the co-founder of Emergence Creative, a global creative agency focused on social impact. Eric's career background is as comprehensive as it is impressive, from agricultural research for Oxford University to science journalism for National Public Radio, and from founding a startup medical device company to big agency leadership at McCann Global Health.

S3E8 Cover image of Edward Wisniewski

Episode #8: How To Build A Values-Focused Agency In Today’s World with Edward Wisniewski

In episode three, I spoke to one of the founders of Radish Lab, Alana. This week, I am delighted to be speaking with her partner, Edward. Edward started in the interactive and web development world as a teen in the '90s and built a career doing the work he loved. Despite that, he came to the realization that he couldn’t stand behind all the products and companies he was working for.