Exploring Circular Tech: Logic and Magic - The Human Side of Circular Transformation with Amelia Woodley and Vin Sharma
In this episode of HappyPorch Radio, Barry O'Kane is joined by Amelia Woodley, a sustainability leader with 25 years of experience across construction, rail, nuclear, and retail, and Vin Sharma, a researcher whose doctoral work examined why the social dimension of circular economy transitions so consistently gets left behind. Amelia introduces her "logic versus magic" framework: strategy, systems, and KPIs are only half the picture. Vin's research adds a structural lens: organisations tend to bolt the social layer onto circular models rather than build it in, and it takes either a crisis or a genuine internal shift to change that.